Chief among the specialised skills that your business should outsource, you should outsource SEO content writing.
Writing SEO content is a specialisation that marries insight from two important areas: how the human psyche works, and how search engines crawl. In other words, the science of keyword analysis applied to the art of human communication.
SEO content development is more important than ever
It’s been maligned and misunderstood as trying to “game” search engines, but is it really an evil word, “SEO”? No.
According to the Wikipedia SEO content definition:
As long as there are search engines, content will have to be optimised for search engines. As search engines become more “human”, backdoor tactics and deceptive methods will more and ΚΑΛΥΤΕΡΟ ΣΕΟ more become obsolete. And that’s a good thing for us all.
Now – more than before Google’s revolutionary algorithm changes of recent months – our chances of ranking high are better than ever. The scammers and spammers who used awkward tactics to block up our search engine results pages have been flushed away. But you still do need to understand how search engines “think”, if you want to score well with them and attract more traffic to your websites.
Is “outsource” an evil word, then?
Since SEO content writing is such an important and specialised skill, is it a mistake to outsource it?
Yes – if you outsource such crucial work to a part-timer working out of his parents’ bedroom halfway around the world. But if you hire a professional to provide a well-defined product into a well honed workflow: No, it’s definitely no mistake.
Outsourcing can open up a whole world of talent at your disposal, for a fraction of the cost of traditional employment. And thanks to the internet, you can quickly and easily take advantage of the global outsourcing company boom.
It used to be that you could just write keyword rich content and rank well
You know what those look like:
Not only is copy like that annoying as heck to read, but it now gets penalised by Google’s algorithms.
Google is always trying to get its search engine to think more like a human – maybe one day it will, and “SEO content” will simply be called “content”. But until that day comes, if ever, SEO will always be an essential need for all businesses online.
- Keyword stuffing is dead.
- Indiscriminate backlinking is dead.
- Deceptive methods are dead.
- But SEO is alive and kicking harder than ever, especially with LSI.
LSI isn’t a drug, but it’s a cure.
Today, search engines use a methodology called Latent Semantic Indexing (LSI), which uses mathematical models to figure out the overall theme of a body of copy, the way people normally talk.